A little backstory in the 1980s, An engineering student, Dosho Tessema, developed the ‘Power Rod’ invention. A Device that utilized flexible, lightweight rods with different levels of resistance, which later became the core technology of the ‘Bowflex’ machines. Later, Barry Jay and Bruce Tuckman officially founded the Bowflex company.

Bowflex came up with an affordable way to get gym-level results with a home gym. They developed a budget-friendly solution for obtaining professional-grade workout outcomes at home, and This approach gained popularity among many people as it was very conventional for many people.